Introduction to Search Engine Optimization

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181 students

Welcome to the first week of the course!

In the lessons that follow, you will discuss and define the foundational overview of SEO and explore types of careers and salary expectations within SEO industry. By the end of this module, you should be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself.)

You’ll also be able to explain the differences between three main SEO job types, and be prepared to choose a career that best suits your current goals.

 

  • Week 1 - Course Introduction
    • Course Introduction and Specialization
      30 min
    • Introduction to SEO
      30 min
    • Why a Career in SEO
      30 min
    • What you can expect from a Career in SEO
      30 min
    • What you can expect from a Career in SEO
      30 min
    • How I Got Started in SEO
      30 min
    • My Role as an SEO Manager
      30 min
    • Key Skills We Look for When Hiring
      30 min
    • Tips for Finding a Job
      30 min
    • Building a Successful Career in SEO
      30 min
    • Getting Started & Introduction to SEO
      9 questions30 min
  • Week 2 - Evolution of SEO
    • Evolution of SEO
      30 min
    • How Search Engines work
      30 min
    • How Search Engines work Online Resources
      30 min
    • History of Search Engines (1945 – 1993)
      30 min
    • History of Search Engines (1945 – 1993) Online Resources
      30 min
    • Advancement of Search (1993 – 2000)
      30 min
    • Building a Search Engine?
      30 min
    • Evolution of SEO
      9 questions30 min
  • Week 3 - Current SEO Best Practices
    • Current SEO Best Practices
      30 min
    • Introduction to Search Engine Algorithms
      30 min
    • Introduction to Search Engine Algorithms Online Resources
      30 min
    • SEO Best Practices and Ranking Factors
      30 min
    • SEO Best Practices and Ranking Factors Online Resources
      30 min
    • Early Algorithms: Florida, Austin, and Brandy
      30 min
    • Updates: Personalized, Universal, Vince, and Caffeine
      30 min
    • Updates: Personalized, Universal, Vince, and Caffeine Online Resources
      30 min
    • Panda: The Game Changer for Content
      30 min
    • Panda: The Game Changer for Content Online Resources
      30 min
    • Cleaning Up Links with Penguin
      30 min
    • Cleaning Up Links with Penguin Online Resources
      30 min
    • Refinements: Hummingbird, Pigeon, and Mobile
      30 min
    • Refinements: Hummingbird, Pigeon, and Mobile Online Resources
      30 min
    • How You Can Avoid Penalties
      30 min
    • How You Can Avoid Penalties Online Resources
      30 min
    • Is SEO Spam?
      30 min
    • Current SEO Best Practices
      15 questions45 min
  • Week 4 - SEO of Today and Future
    • SEO of Today, Tomorrow, and Beyond
      30 min
    • Evolution of Keyword Optimization
      30 min
    • Strengthening Your Keyword Strategy
      30 min
    • Strengthening Your Keyword Strategy Online Resources
      30 min
    • How Does Branding Influence Website Rank?
      30 min
    • How Does Branding Influence Website Rank Online Resources
      30 min
    • SEO of Today, Tomorrow and Beyond
      10 questions30 min
    • Poll Family & Friends
      30 min
    • Course Summary and Wrap-Up
      30 min

Instructor

UCLite Foundations

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