Introduction to Search Engine Optimization

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181 students

Welcome to the first week of the course!

In the lessons that follow, you will discuss and define the foundational overview of SEO and explore types of careers and salary expectations within SEO industry. By the end of this module, you should be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself.)

You’ll also be able to explain the differences between three main SEO job types, and be prepared to choose a career that best suits your current goals.


  • Week 1 - Course Introduction
  • Week 2 - Evolution of SEO
  • Week 3 - Current SEO Best Practices
  • Week 4 - SEO of Today and Future


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